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Home > Fall 2007 |
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Volume 8, Number 1, Fall 2007 |
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Interactive 3D Simulations in Measuring Consumer Preferences: Friend or Foe to Test Results? | ||
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Alma Berneburg |
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Applying the Rossiter-Percy Grid to Online Advertising Planning: The Role of Product/Brand Type in Previsit Intentions |
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Guohua Wu |
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The Effectiveness of Product Placement in Video Games | ||
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Zachary Glass |
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The Role of Flow in Web Site Effectiveness | ||
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Maria Sicilia and Salvador Ruiz |
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Testing the Effects of Incidental Advertising Exposure in Online Gaming Environment | ||
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Adam Acar |
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An official online publication of the American Academy of Advertising |
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