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Back Issues > Spring 2007 |
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Volume 7, Number 2, Spring 2007 |
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Special Issue on Mobile Advertising Issues and Challenges | ||
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Note From Guest Editor | ||
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Shintaro Okazaki |
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Attitude toward Location-based Advertising |
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Gordon C. Bruner II & Anand Kumar |
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Determinants of Effective SMS Advertising: An Experimental Study | ||
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Dimitris Drossos, George M. Giaglis, George Lekakos, Flora Kokkinaki, & Maria G. Stavraki |
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Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising | ||
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Ramaprasad Unni & Robert Harmon |
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An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising | ||
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Marko Merisavo, Sami Kajalo, Heikki Karjaluoto, Ville Virtanen, Sami Salmenkivi, Mika Raulas, & Matti Leppäniemi |
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Perceptions and Recall of Advertising Content Presented on Mobile Handled Devices | ||
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Suzanne Altobello Nasco & Gordon C. Bruner II |
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