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Back Issues > Fall 2006 |
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Volume 7, Number 1, Fall 2006 |
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Consumers’ Attitudes toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods: Intrusiveness, Perceived Loss of Control, and Irritation | ||
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Mariko Morimoto and Susan Chang |
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Opportunities and Thresholds for Advertising on Interactive Digital TV: A View from Advertising Professionals | ||
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Verolien Cauberghe and Patrick De Pelsmacker |
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Receptiveness of Gamers to Embedded Brand Messages in Advergames: Attitudes towards Product Placement | ||
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Tina Winkler and Kathy Buckner |
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Development of an Instrument to Measure Web Site Personality | ||
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Qimei Chen and Shelly Rodgers |
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Ratings, Reviews & ROI: How Leading Retailers Use Customer Word of Mouth in Marketing and Merchandising |
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Brant Barton |
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An official online publication of the Departments of Advertising |
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© 2006 Journal of Interactive Advertising
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