Journal of Interactive Advertising http://www.jiad.org/ JIAD - An online refereed journal for research on interative advertising, marketing and communication. en-us Tue, 10 Jun 2003 04:00:00 GMT Tue, 10 Jun 2003 09:41:01 GMT http://jiad.org/rss.xml JIAD RSS Generator editor@jiad.org editor@jiad.org Social Media Measurement: It’s Not Impossiblehttp://www.jiad.org/article127Vol 10 Num 1 Fall 2009 - Chris MurdoughMon, 14 Sep 2009 05:49:16 -0700http://www.jiad.org/article127Shopping on Social Networking Web Sites: Attitudes toward Real versus Virtual Items http://www.jiad.org/article126Vol 10 Num 1 Fall 2009 - Jiyoung ChaMon, 31 Aug 2009 07:23:50 -0700http://www.jiad.org/article126Online Marketing Communications: Exploring Online Consumer Behavior by Examining Gender Differences and Interactivity within Internet Advertising http://www.jiad.org/article125Vol 10 Num 1 Fall 2009 - Carolynn McMahan, Roxanne Hovland, and Sally McMillanMon, 31 Aug 2009 07:23:39 -0700http://www.jiad.org/article125Avatar-Based Advertising in Second Life: The Role of Presence and Attractiveness of Virtual Spokespersonshttp://www.jiad.org/article124Vol 10 Num 1 Fall 2009 - Seung-A Annie Jin and Justin BolebruchMon, 31 Aug 2009 07:23:26 -0700http://www.jiad.org/article124Does Place Matter When Shopping Online? Perceptions of Similarity and Familiarity as Indicators of Psychological Distance http://www.jiad.org/article123Vol 10 Num 1 Fall 2009 - Steven M. Edwards, Jin Kyun Lee, and Carrie La FerleMon, 31 Aug 2009 07:23:16 -0700http://www.jiad.org/article123Comparing Three Interactive Television Ad Formatshttp://www.jiad.org/article122Vol 10 Num 1 Fall 2009 - Steven Bellman, Anika Schweda, and Duane VaranMon, 31 Aug 2009 07:22:51 -0700http://www.jiad.org/article122Social Factors in User Perceptions and Responses to Advertising in Online Social Networking http://www.jiad.org/article121Vol 10 Num 1 Fall 2009 - Fue Zeng, Li Huang, and Wenyu DouMon, 31 Aug 2009 07:20:36 -0700http://www.jiad.org/article121Can We Play Too? A Small Agency Perspectivehttp://www.jiad.org/article120Vol 9 Num 2 Spring 2009 - Karl SchroederSun, 08 Feb 2009 19:41:21 -0800http://www.jiad.org/article120Make It Big http://www.jiad.org/article119Vol 9 Num 2 Spring 2009 - Dan NgSun, 08 Feb 2009 19:21:55 -0800http://www.jiad.org/article119New Media, Same (Fascinating) Processhttp://www.jiad.org/article118Vol 9 Num 2 Spring 2009 - W. Glenn GriffinSun, 08 Feb 2009 18:53:31 -0800http://www.jiad.org/article118