Vol 9 No 1 Fall 2008

From the Editor: Another Eight Years Ahead
Hairong Li
Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews
Lan Xia, Nada Nasr Bechwati
Leveraging News and Advertising to Introduce New Brands on the Web
Anca Cristina Micu, Esther Thorson
Enjoyment of Advergames and Brand Attitudes: The Impact of Thematic Relevance
Kevin Wise, Paul D. Bolls, Hyo Kim, Arun Venkataraman, Ryan Meyer
The Influence of Consumer Self-Disclosure on Web Sites on Advertising Response
Seunghee Im, Doo-Hee Lee, Charles R. Taylor, Catherine D'Orazio
The Google Online Marketing Challenge: Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns
Bernard J. Jansen, Karen Hudson, Lee Hunter, Fang Liu, Jamie Murphy
Research-Informed Development for Interactive Media: Enhancing Learning by Engaging Students with Users
Michael Hanley, Jennifer George-Palilonis, Vinayak Tanksale
Effective Optimization of Web Sites for Mobile Access: The Transition from eCommerce to mCommerce
Marci Troutman, Steve Timpson