Falling Prices of Google Ads Not Slowing Down Revenue Growth

RSS
Follow by Email
Facebook
Facebook
LinkedIn

Falling Prices of Google Ads Not Slowing Down Revenue Growth

The amount of cash per click paid for Google Ads continues to go down. Nevertheless, Advertising Age (adage.com) reported a 17% increase in Google’s Ad revenue for Q4 of 2015. This revenue growth occurred even while cost-per-click was down 13% from the previous year. According to ADWEEK, Google’s cost-per-click dropped another 7% in Q2 of 2016, but ad revenue remained steady due to a consistent rise in total clicks.

The writers wonder whether Google’s ad price has much effect on revenue. According to both sources, a number of other factors affect Google’s ad revenue, some of which may not be noticeable by simply looking at Google’s click rates.

With lower pay-per-click rates, the number of customers purchasing Google ads may continue to rise. What ad design strategies and other factors will make consumers more likely to click online ad content? Two articles in the Journal of Interactive Advertising explore this topic:

Editor’s Note:

Sources:

Adage.com

Adweek.com

 

RSS
Follow by Email
Facebook
Facebook
LinkedIn

Be the first to comment

Leave a Reply

Your email address will not be published.


*