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Home > Spring 2008 |
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Volume 8, Number 2, Spring 2008 |
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| Special Issue on Online User-Generated Content | |||
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Note from the Guest Editors: | ||
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Sandeep Krishnamurthy & Wenyu Dou |
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Facebook Me: Collective Self-Esteem, Need to Belong, and Internet Self-Efficacy as Predictors of the iGeneration’s Attitudes toward Social Networking Sites |
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Harsha Gangadharbatla |
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Exploring Consumer Motivations for Creating User-Generated Content | ||
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Terry Daugherty, Matthew S. Eastin & Laura Bright |
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The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes: An Exploratory Study | ||
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Shu-Chuan Chu & Sara Kamal |
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Consumers’ Reliance on Product Information and Recommendations Found in UGC | ||
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Hyuk Jun Cheong & Margaret A. Morrison |
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