Wei-Na Lee received her Ph.D. in Communications and M.S. in Advertising both from University of Illinois at Urbana-Champaign. Her M.A. in Journalism is from University of Wisconsin-Madison. Dr. Lee's research is in the area of cross-cultural consumer behavior with special emphasis on ethnic identity in a multicultural environment. Her research articles have appeared in Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journal of Business Research, and Psychology & Marketing, among others. Dr. Lee is a Research Fellow of the American Academy of Advertising and the recipient of the University of Texas, College of Communication Research Award. Dr. Lee currently is the Executive Director of the Office of Survey Research at the University of Texas at Austin.

 

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