Graduated from Tokyo University, Jurisprudent. Worked for 28 years as a marketing manager at the Nihon Keizai Shimbun (Japan Economic Journal). From 1983 to 1987, Executive Director of the Nikkei Advertising Research Institute. Now Professor of Advertising of Tokyo Keizai University. Authored more than ten books by myself. The main ones are Comparison, World TVCM (1994), Japanese Advertising History (1992),and New Strategy of Advertising (1999).

 

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