Vice President for Executive Affairs at Southern Methodist University. In addition, Tom Barry has served as Associate Dean and Chairman of Marketing in the Edwin L. Cox School of Business. His degrees are in marketing: PhD from the University of North Texas and BS and MS from Southern Illinois University, Carbondale. Barry has received many teaching and research awards, including the American Academy of Advertising's "Outstanding Contributions to Advertising Research" in 1995. Professor Barry has authored two books and numerous articles in the three leading advertising journals. He serves on several editorial review boards. In his current position, he works closely with the President of Southern Methodist University, but continues to maintain a research profile in marketing and advertising. He recently received the Sheth Foundation Award for the best article in 2005 in the Journal of the Academy of Marketing Science, and was elected to the Senior Advisory Board of the Journal of Advertising.

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