Dr. Spencer Tinkham is Professor of Advertising in the Grady College of Journalism and Mass Communication at the University of Georgia. His primary teaching interests are advertising research methods, advertising management and advertising campaigns. At the graduate level, he teaches advanced communication research and quantitative data analysis. He is a member of the Graduate Faculty and chief graduate advisor for the Department of Advertising and Public Relations.

Dr. Tinkham's research focuses on political communication, particularly with respect to message and audience factors in persuasion. With Dr. Ruth Ann Lariscy, he has conducted both survey and experimental studies sponsored by the Cox Institute and by the American Academy of Advertising. His research has appeared in Journal of Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Broadcasting & Electronic Media, Journalism Quarterly, Journalism Educator, Political Communication, Journal of Current Issues & Research in Advertising, and Current Politics and Economics of the United States. Dr. Tinkham was listed among the top 25 academic advertising researchers in the Journal of Advertising.

Prior to joining the faculty of Grady College, Dr. Tinkham taught in the Marketing Department of Columbia University Graduate School of Business, at the University of Illinois and as a visiting professor at the University of Florida. He was employed by the American Association of Advertising Agencies to evaluate the AAAA Educational Foundation grant program. In addition to his work as a research consultant, he has served as an instructor in professional training seminars sponsored by the AAAA's, the American Management Association and the State Legislative Leaders Foundation.

 

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