Sally J. McMillan is an Associate
Professor in the School of Advertising and Public Relations
at the University of Tennessee. She earned her Ph.D. at the
University of Oregon after 15 years professional employment
in advertising, public relations, marketing, technology management,
news reporting, and book editing. Her research focuses on
exploring the concept of interactivity, definitions and history
of new media, online research methods, health communication,
and impacts of communication technology on organizations
and society. She has published more than 40 scholarly articles
and conducted research funded by agencies ranging from the
National Cancer Institute to the American Academy of Advertising.
She has received research and teaching awards from the Association
for Education in Journalism and Mass Communication, the International
Communication Association, the University of Tennessee and
the University of Oregon.
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