Regina was Director of Research at Women.com Networks prior to forming Lewis, Mobilio & Associates with her partner, Lynne Mobilio. She holds a Ph.D. in Mass Communication Research from UNC-Chapel Hill, and an MBA from Columbia. Regina specializes in the development of comprehensive online research programs for internet companies and their marketing clients. For website production and e-commerce departments, her experience spans visitor segmentation, usability, awareness and customer satisfaction analyses. For internet advertisers, she has successfully pioneered tracking studies, diary studies, consumer models and sampling research to measure the impact of web sponsorships on purchase intent and loyalty. Prior to her term at Women.com, Regina developed direct marketing experience at Time Warner, and database experience at Miller Huber Relationship Marketing. The list of clients with whom she has worked includes Procter & Gamble, Toyota, LetsTalk.com, Jenny Craig, Levi's, Robert Mondavi and PlanetFeedback.com.

 

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