Pat Rose, chair and professor of the Department of Advertising & Public Relations at FIU, came to academe after spending 25 plus years in the 'real world.' She was the first female vice-president in Account Manager at N.W. Ayer - working on AT&T, the Bahamas Ministry of Tourism account, and the original Pan Am - with responsibility for Latin America and the Pacific divisions. Later, just after the deregulation of the airline industry, she became Director of Marketing for a start-up airline, Air Atlanta. Pat has published numerous articles on Integrated Marketing Communications, including IMC in select Latin American countries. Other publication topics are Spanish language advertising and international communications and marketing, with an emphasis on Latin America. Rose is past-president of the Greater Miami Chapter of Ad Fed, a Board member of the South Florida Chapter of IAA, a member of PRSA, and belongs to numerous academic organizations. She is currently head of the advertising division of AEJMC.

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