Dr. Nora J. Rifon is an associate professor in the Department of Advertising. She holds degrees in psychology from the University of Rochester (BA) and the State University of New York at Binghamton (MA). Her Ph.D. in Business is from the City Unversity of New York Graduate Center. Dr. Rifon has focused much of her research in the area of consumer health decisions and related advertising and promotions. Her recent research interests include consumer response to cause-related marketing efforts, with an emphasis on consumer use of corporately sponsored health information on the web.

 

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