Mary Alice Shaver is Chairperson and Professor in the Department of Advertising at Michigan State University. She is the incoming President-elect of the American Academy of Advertising and will be President in 2002. She is editor of the Journal of Advertising Education, a guest editor and member of the editorial board of the Journal of Media Economics and serves as a reviewer for the Journal of Advertising, Journalism Monographs and Journalism and Mass Communication Quarterly. Her current research focuses on media competition and convergence, the role of technology in economic efficiencies, advertising branding, and consumer issues. Her research has been published in Journalism and Mass Communication Quarterly, the Journal of Media Economics, the Proceedings of the American Academy of Advertising, Newspaper Research Journal, Advertising Age and in several book chapters. The second edition of Her book, How to Sell Media with Marketing, will be published in Spring 2001.

 

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