Leonard N. Reid is Professor, Associate Dean for Research and Graduate Studies, and Interim Dean of Grady College of Journalism and Mass Communication at The University of Georgia.

Dr. Reid's teaching interests are advertising management, research methods, and advertising effects. With Dr. Krugman, he co-authored two editions of Advertising: Its Role in Modern Marketing. Dr. Reid is the recipient of several teaching awards: the Teacher-Scholar Award for Excellence, Michigan State University; Award for Superior Teaching, University of Georgia, Graduate Student Mentoring Certificate, University of Georgia; and the Page Outstanding Faculty for Excellence in Graduate Teaching, University of Georgia. He is a member of the UGA Graduate Faculty, and served as head of the advertising-public relations department for fourteen years.

Dr. Reid's research focuses on advertising processes and practices, advertising effects and content, advertising creativity, and the advertising of controversial products, including tobacco and alcohol. He edited the 1993 Proceedings of the American Academy of Advertising, and is the third recipient of the American Advertising Academy's Outstanding Contributions to Advertising Research Award. Dr. Reid's research has appeared in most of the leading journals in advertising, communication, and marketing, including Journal ofAdvertising, Journal of Advertising Research, Journal of Current Issues and Research in Advertising, International Journal of Advertising, Journalism & Mass Communication Quarterly, Journal of Communication, Communication Research, Journal of Broadcasting & Electronic Media, Newspaper Research Journal, Symbolic Interaction, Industrial Marketing Management, Journal of Business Research, Journal of Consumer Affairs, Journal of Public Policy & Marketing, Journal of Consumer Research, and Journal of Marketing. He has presented papers at conferences of the International Communication Association, American Academy of Advertising, American Marketing Association, Association for Consumer Research, and Association for Education in Journalism and Mass Communication, and published papers in proceedings of the American Academy of Advertising, American Marketing Association, and Southern Marketing Association.

Dr. Reid has served as an expert/research consultant to a numi organizations, including Major League Baseball; Centers for D Company; Medtronics; Brown-Forman Corporation; Sylvan I Corporation; Edison Electric Institute; Standard Telephone C Henderson Advertising; Ross Advertising; BBDO; Arnold anc Milling; Cook, Doyle and Bradshaw; Baker and Botts; and Eni UGA, Dr. Reid served on the marketing faculty at Arizona St advertising faculty at Michigan State University.

 

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