Kent Lancaster is currently teaching at The University of Miami. He was previously a Professor of Advertising in the College of Journalism and Communications at the University of Florida where he had also served as the Gannett Distinguished Visiting Professor of Advertising. Previously he was Associate Professor of Advertising at the University of Illinois. His Ph.D. in Mass Media and MA in Advertising are from Michigan State University, while his BS in Business Administration (Advertising) is from Ferris State University. Kent's research focuses on advertising media and on the economics of advertising. He has written more than 50 research reports, which have appeared in a variety of advertising, marketing and business journals and proceedings. He has written several texts and microcomputer software packages, some of which are distributed worldwide by Telmar Information Services Corp.

 

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