Karen Whitehill King is Associate Professor in Department of Advertising and Public Relations of Grady College of Journalism & Mass Communication at The University of Georgia.

Dr. King 's research principally focuses on health communications and advertising industry issues. She has published her research in leading academic journals including Journal of Advertising, Journal of Advertising Research, Journal of Public Policy and Marketing, Journal of Current Issues and Research in Advertising, Journalism and Mass Communication Quarterly, Journal of Newspaper Research, Journal of Health Care Marketing, and Journalism Educator. She was the editor of the 1994 Proceedings of the American Academy of Advertising Conference. In addition, Dr. King has presented her work at numerous advertising, marketing and mass communication academic conferences.

Her primary teaching interests are Media Planning, Advertising Account Planning/Research and Advertising Campaigns. With Margaret Morrison at the University of Tennessee, Dr. King co-authored a textbook supplement, Media Buying Simulation, published by Prentice-Hall, Inc. She is a member of the Graduate Faculty and was a participant in the UGA Lilly Teaching Fellows program. In 1999 the American Advertising Federation's Seventh District named her the Donald G. Hileman Educator of the Year for her work with the University of Georgia Ad Club and campaign competition team.

Prior to joining the Grady College, Dr. King worked at Foote, Cone and Belding Communications, Inc. in Chicago as a media buyer/planner and a research supervisor. While on the faculty at UGA, she was a visiting communication researcher at the Centers for Disease Control and Prevention in Atlanta working on their AIDS public service campaign and a visiting professor at Lintas in New York. She served as a research consultant to Searle, Sylvan Learning Centers, Promedica, WAGA-TV and the Centers for Disease Control and Prevention.

 

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