John Rossiter is Research Professor of Marketing at the University of Wollongong in Australia. He is known internationally as an expert in advertising management and advertising research. John is the author of a number of books and many journal articles and currently is the most-cited Australian marketing academic in the international Social Sciences Citation Index. His book with Larry Percy, Advertising Communications & Promotion Management, New York: McGraw-Hill, 1997, is used as a textbook at many of the leading business schools worldwide and has become a useful reference for marketing managers.

 

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