Joseph E. Phelps holds the Reese Phifer Professorship in the Advertising and Public Relations Department at The University of Alabama. He received his M.A. and Ph.D. degrees in Mass Communication from the University of Wisconsin-Madison and received his B.A. in Communication and Business Administration from Saint Norbert College. The major thrusts of his research agenda include privacy concerns relating to marketers' use of consumer information and Internet-facilitated consumer-to-consumer communication. Phelps has published in a variety of marketing and advertising journals. He served as editor of volumes 1-3 of Frontiers of Direct & Interactive Marketing Research, published by John Wiley and Sons. He serves on the Editorial Review Boards of the Journal of Interactive Advertising, the Journal of Advertising Education, the Journal of Current Issues & Research in Advertising, the Newspaper Research Journal, and the International Journal of Internet Marketing and Advertising. In 1999, the Direct Marketing Educational Foundation selected Phelps as the Outstanding Direct Marketing Educator. He served as Head of the Advertising Division (2001-2002) of the Association for Education in Journalism and Mass Communication and as President of the American Academy of Advertising (2004-2005).

 

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