Jongpil Hong received his Ph.D. in Advertising from The University of Texas at Austin in 1998. He is currently assistant professor of School of Mass Communication at Ewha Womans University in Seoul, Korea. He teaches undergraduate and graduate courses in interactive advertising, advertising management, media planning and advertising psychology. He also works with Cheil Communications Inc. in Korea as advising professor. His work has appeared in the Journal of Advertising Research and Proceedings of the American Academy of Advertising. His primary research interests are interactive advertising, advertising media planning, copytesting and consumer behavior.

 

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