Hyongoh Cho received his Ph.D. from the University of Texas at Austin in 1995. He is Assistant Professor of Advertising at Dongguk University in Seoul, Korea. He teaches undergraduate and graduate courses in advertising psychology and ethics. He had also worked for Cheil Communications as Associate Researcher. His work has appeared in the Advances in Consumer Research, Proceedings of the American Academy of Advertising, and in a number of major Korean adverting and marketing journals. His research interest includes copy testing, social campaign and advertising ethics.

 

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