Hugh Cannon is the Adcraft/Simons-Michelson Professor of Marketing at Wayne State University, a position he has held since 1988. He holds MBA (1973) and Ph.D. (1979) degrees from New York University, and an AB from Brigham Young University (1969). He is a frequent contributor to the advertising and marketing literature, having published and/or presented more than 135 articles in scholarly journals, books, or conferences over the past 20 years. His professional experience includes media communications work with Leo Burnett, Texas Instruments, CPM, Bonneville Media Communications, and Marsteller, as well as a number of other consulting assignments with other private and public organizations.

 

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