David W. Stewart, Ph.D. is the Robert E. Brooker Professor of Marketing and Chairperson of the Department of Marketing at the University of Southern California. Prior to moving to Southern California in 1986 he was senior associate dean and associate professor of marketing at the Owen Graduate School of Management, Vanderbilt University. Dr. Stewart is the current editor of the Journal of Marketing. He has previously served as Vice President, Finance and a member of the Board of Directors of the American Marketing Association and has been a member of the Board of the AMA Foundation. He is a past-president of the Academic Council of the American Marketing Association, a past chairman of the Section on Statistics in Marketing of the American Statistical Association, a past president of the Society for Consumer Psychology and a Fellow of both the American Psychological Association and the American Psychological Society. He is also past-chairman of the United States Census Bureau's Advisory Committee of Professional Associations and currently serves as President of the Board of Directors of the USC Faculty Center Association.

Dr. Stewart has authored or co-authored more than 150 publications and six books. His research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, and methodological approaches to the analysis of marketing data. His research and commentary are frequently featured in the business and popular press. A native of Baton Rouge, Louisiana, Professor Stewart received his B.A. from Northeast Louisiana University and his M.A. and Ph.D. in psychology from Baylor University. He has been honored for innovation in teaching by the Decision Sciences Institute and received the 1988 Senior Research Fellowship from the American Academy of Advertising. In 1988 he was Marketing Science Institute Visiting Scholar at the General Motors Corporation. His paper on warning messages was named the best paper published in the Journal of Public Policy and Marketing during 1992-94 and, he was recipient of the American Academy of Advertising Award for best paper in the Journal of Advertising in 1989. In 1998, he received the American Academy of Advertising Award for Outstanding Contribution to Advertising Research. Dr. Stewart was a member of a four-person USC faculty team that was honored for the "Best Distance Learning Program 1996 -- Continuing Education" at the 1996 Telcon Conference.

Professor Stewart was been included in Who's Who in America, Who's Who of the World, Who's Who in American Education, and Who's Who in Advertising. A 1986 article in the Journal of Marketing Education listed Dr. Stewart as one of the ten most frequent contributors to the marketing discipline during the early 1980's. A 1990 report in the Journal of Advertising listed him among the top ten contributors to the literature on advertising during the 1980's.

Dr. Stewart's experience includes work as a manager of research for Needham, Harper, and Steers Advertising, Chicago (now DDB Needham) and consulting projects for a wide range of organizations. Among the organizations for which Dr. Stewart has recently consulted are Hewlett Packard, the Coca-Cola Company, Honeywell, Hughes, NCR, Texas Instruments, IBM, Intel, Cadence Design Systems, Century 21 Real Estate, Samsung, American Home Products, Pillsbury, Visa Services, Xerox, and the United States Federal Trade Commission. He has served as an expert witness before the Federal Trade Commission, in United States Federal Court, and in State Court in cases involving deceptive advertising claims and the effects of advertising, in matters related to brands, trademarks and intellectual property, and in anti-trust actions.

 

Back