David W. Schumann is the Associate Dean for Research and Technology in the College of Business Administration at the University of Tennessee. He is also a Professor of Marketing in the Department of Marketing, Logistics and Transportation. Dr. Schumann's research interests center on issues concerning marketing communications, with specific focus on attitude formation and persuasion. His work has been published extensively in the leading marketing, advertising, and social psychology scientific journals. He is a Fellow of the American Psychological Association, and has served as President of the Society for Consumer Psychology (Division 23 of the American Psychological Association).

 

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