Don E. Schultz is presently Professor (Emeritus-In-Service) of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. He is also President of the consulting firm, Agora, Inc. both in Evanston, Illinois.

Schultz, following his graduation from the University of Oklahoma with a degree in Marketing/Journalism, began his career as a sales promotion writer for trade magazine publishers in Dallas. From there, he moved into publication sales and management, and was advertising director of a daily newspaper in Texas. He then joined Tracy-Locke Advertising and Public Relations in Dallas in 1965. He was with the agency for almost 10 years in its Dallas, New York, and Columbus, Ohio offices as branch manager. He served as management supervisor for a number of national consumer product, service, and industrial accounts.

In 1974, Schultz resigned as Senior Vice President of Tracy-Locke to launch a career in academia. He obtained a Master's Degree in Advertising and a Ph.D. in Mass Media from Michigan State University while also teaching in the MSU Department of Advertising. He joined Northwestern in 1977.

Schultz has consulted, lectured and held seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America. His articles have appeared in Advertising Age, Journal of Advertising Research, Journal of Advertising, Marketing Communications, Business Marketing, Journal of Direct Marketing, Journal of Business Strategy, Journal of Database Marketing, and Marketing News. He is author/co-author of nine books, Strategic Brand Communications Campaigns (now in fifth edition), Essentials of Advertising Strategy (now in third edition), Essentials of Sales Promotion (now in third edition), Sales Promotion Management, Strategic Newspaper Marketing, and Measuring Brand Communication ROI. His book, Integrated Marketing Communications, was the first text in this emerging field. He was the founding editor of the Journal of Direct Marketing. He is the Associate Editor of the Journal of Marketing Communications, and on the editorial review board for a number of trade and scholarly publications. He is also a regular columnist for Marketing News. Schultz' recent book Communicating Globally, 2000, was published by NTC Contemporary Publishers. His book, Raising the Corporate Umbrella, was published in 2001 and his update on IMC to be titled Integrated Marketing Communications 2.1 is expected in 2002.

Schultz is former director of the Promotion Marketing Association of America and past Chairman, Accrediting Committee, Accrediting Council in Journalism and Mass Communications. He has also served as Director, Institute of Advanced Advertising Studies, as public member on The National Advertising Review Board and was a member of the Board of Directors of the Virginia Commonwealth University's Ad Center. He is also co-chair of the IMC Committee of the Advertising Research Foundation. He was selected the first Direct Marketing Educator of the Year by the Direct Marketing Educational Foundation in 1989. He was named Educator of the Year by the Chicago Chapter, Sales and Marketing Executives Association, 1996. He was named Distinguished Advertising Educator of the Year by American Advertising Federation in 1992. He is also a member of the American Marketing Association, American Academy of Advertising, Advertising Research Foundation, Association for Consumer Research, Business Marketing Association, Direct Marketing Association, and the International Advertising Association. He is past Chairman, Communications Committee, Illinois Division, American Cancer Society.

Schultz also serves as director of Penton Media, Inc., Cleveland, The Simon Richards Group, Melbourne, Australia, dunnhumby associates, London, and Brand Finance, London. He is also on the advisory boards of several startup organizations such as CRM-Group, Helsinki, Recipio, San Mateo, CA, and 67 kilohertz, Evanston, IL.

Schultz resides in Evanston with his wife, Heidi.

 

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