Professor and Head, Department of Advertising and Public Relations, University of Georgia. He has been at UGA since 1983. His Ph.D. in communications research (1977) and M.S. in advertising (1972) are both from the University of Illinois at Urbana. His article on audiences received the 1995 outstanding research article from the Journal of Advertising. He has published articles in several leading academic journals and has received research funding from such places as the American Cancer Society and National Association of Broadcasters . He is a senior co-author of Advertising, Its Role In Modern Marketing, Eighth Edition, Dryden Press, 1994, Krugman, Reid, Dunn & Barban.

 

Back