Dr. Donald W. Jugenheimer is Professor of Advertising at Texas Tech University. His teaching specialties are media management, media economics and advertising media.


Since earning his Ph.D. in Communications from the University of Illinois with a specialization in advertising and a minor in marketing, Dr. Jugenheimer has been a tenured member of the faculties at the University of Kansas, Louisiana State University (where he was the first person to hold the Manship Distinguished Professorship in Journalism), Fairleigh Dickinson University and Southern Illinois University. His bachelor's degree was in advertising with a minor in economics and his master's degree was also in advertising with a minor in marketing, and all three degrees are from the University of Illinois at Urbana-Champaign.

Dr. Jugenheimer is author or co-author of twelve books and many articles and papers. He has spoken before a variety of academic and professional organizations. He also served as President of the American Academy of Advertising, which he also currently serves as Executive Secretary, and as Advertising Division Head of the Association for Education in Journalism and Mass Communication. He also was Business Manager for the founding of the Journal of Advertising.

As a consultant, Dr. Jugenheimer has worked with such firms as American Airlines, IBM, Century 21 real estate, Aetna Insurance, Pacific Telesis and the U.S. Army Recruiting Command. He has also conducted research for a variety of enterprises including for the U.S. Department of Health, Education and Welfare, for the International Association of Business Communicators and for National Liberty Life Insurance. He has lectured and conducted workshops in several countries and is on the guest faculty of the Executive Media MBA program for the Turku School of Economics and Business Administration in Finland. In addition, he has held a Kellogg National Fellowship. He is listed in Who's Who in America, Who's Who in Advertising, Who's Who in Education and several other biographical references.

 

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