Dr. Lin (Ph.D., Michigan State University), Professor in the Department of Communication Sciences at University of Connecticut, is the founder of the Communication Technology & Policy Division at the Association for Education in Journalism & Mass Communication. Prior to entering academia, she worked in the advertising and marketing industry. She teaches courses in advertising, media technology/policy, broadcasting and research methods. While she conducts research in the areas of uses, effects and advertising applications for new media technology, her technology-related research publications encompass such topics as personal computers, the Internet, satellites, VCRs, cable TV, videotext and teletext. One of her current research projects, funded by the National Association of Broadcasters, addresses the programming and advertising strategies for launching online broadcast television programs. With a communication technology theory and research book in press, Dr. Lin continues to build the theoretical and practical links between the communication discipline and the communication technology industry.

 

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