Carrie La Ferle is an Associate Professor in the Department of Advertising at Southern Methodist University. She received her B.A. in Sociology from the University of Western Ontario, her M.A. in Advertising from Michigan State University, and her Ph.D. in Advertising from the University of Texas at Austin.

Dr. La Ferle's research interests include issues related to cross-cultural consumer behavior, consumer role socialization and cross media promotion. Currently she is examining each of these areas in relation to the Internet. Her work has been presented both domestically and internationally and is published in journals such as the Journal of Advertising Research, the International Journal of Advertising, and the Journal of Current Issues and Research in Advertising.

Prior to her career in academia, Dr. La Ferle obtained industry related experience in Canada, the United States, and Japan. She also currently serves as the Editor of the American Academy of Advertising Newsletter and as a committee member of the International Advertising Association's North American Student Internship program.

 

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