Dr. Cheng Kuo is currently a professor in the Department of Advertising at National Chengchi University in Taiwan. She has been receiving grants to support her research in the area of internet advertising and on-line marketing. Her other research interests include consumer socialization, consumer culture, and organizational behaviors of advertising practioners. She received her master degree in mass communication at Boston University and her Ph.D degree in communication studies from The University of Michigan in Ann Arbor. She has taught in universities both in the U.S. and in Taiwan since 1986.

 

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