Chang-Hoan Cho is an assistant professor of advertising at the University of Florida. Previously he taught advertising at the College of Journalism and Mass Communications at the University of Nebraska-Lincoln (1999 - 2001). He received the Bachelor of Sciences degree in May 1992 from University of Wisconsin-Madison. He also received the Master of Arts degree in Journalism and Mass Communications in December 1994 from the same institution. In May 1999, Chang-Hoan Cho received the Ph.D. degree in advertising from The University of Texas at Austin. His doctoral dissertation proposal, entitled "How Advertising Works on the WWW: Copytesting and Audience Processing," won the 1998 American Academy of Advertising's Doctoral Dissertation Award. He also won two consecutive awards from @d:tech, the leading conference and expo on digital marketing and advertising ('97 & '98 @d:tech Scholarship Awards). His current research interests include Internet advertising, advertising media and international advertising. His work has appeared in the Journal of Current Issues and Research in Advertising, Journal of Advertising Research, Proceedings of Conference of the American Academy of Advertising, Association for Education in Journalism and Mass Communication, and several Korean publications.

 

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