Clarke L. Caywood, Ph.D. is Professor and director of the Graduate Program in Public Relations and past chair of the Department of Integrated Marketing Communications in the Medill Graduate School, at Northwestern University. Professor Caywood teaches graduate classes in crisis management, social and newer media, communications and stakeholder management, marketing and public relations.

Dr. Caywood has published numerous articles and book chapters on advertising, public relations and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. He has used dedicated and Internet on-line content and metric systems for research in public relations, politics and business since 1968 including his published doctoral work. Professor Caywood is author and editor of the best selling PR books in the past decade The Handbook of Strategic Public Relations & Integrated Communications (McGraw Hill, 1997). He is also the editor of the Handbook of Communications in Corporate Restructuring and Takeovers for Prentice-Hall and co-author of a seminal national study of integration for the 4 As and the Association ANA. He is an author of a chapter on Marketing and Public Relations in Kellogg on Advertising and Media, Wiley, forthcoming.

He was named as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003) and Educator of the Year Award from the Sales and Management Executives - Chicago Chapter.

He holds a joint doctorate from the Graduate School of Business and the Graduate School of Journalism and Mass Communications (Advertising/Public Relations) from the University of Wisconsin at Madison (1986) and a graduate degree in Public Affairs from the Lyndon B. Johnson School, University of Texas at Austin (1972). He holds a BBA from the University of Wisconsin-Madison (1969). He has taught as a member of the full-time faculty in the marketing department of the Graduate School of Business of the University of Wisconsin at Madison as well as the Graduate Business College at Marquette University in Milwaukee, Wisconsin.

Professor Caywood is a member of the American Academy of Advertising, the American Marketing Association, the Public Relations Society of America (PRSA) and a number of other professional societies. He is a past member of the Board and Vice-President of eMarket World (a web marketing conference company). He is a past Trustee and a member of the Arthur W. Page Society and a past member and co-chair of the national awards committee of the PRSA.

Clarke has been a business consultant and trainer for NIRI, Emerson Electric and to IBM Corporation on integrated marketing and marketing communications as well as several other organizations including the National Association of Printing Leadership, Biz360, Wisconsin Milk Marketing Board, Dairy Management Inc., Advocate and Centura Health Care. Professor Caywood is a widely recognized speaker and trainer for business, web marketing conferences and trade associations. During the national political elections he speaks on political advertising and communications. He has spoken to audiences in Nigeria, Sweden, England, Spain, Venezuela, Argentina, Korea, Netherlands, Germany, China and the U.S. on marketing  PR and political advertising. He has worked in politics as a speechwriter and assistant to a former Wisconsin Governor as well as legislative liaison to a former Attorney General. He managed the immediate past Lieutenant Governor and Governor’s first successful statewide campaign in Wisconsin. He is a visiting scholar and instructor for the Institute for Media and Entertainment in New York City. He is a member of the visiting faculty of several Chinese universities and has managed seminars for over 1,000 Chinese business leaders in China and the U.S..

He is also publisher and founder (1991-present) of the Journal of Integrated Marketing Communications. http://jimc.medill.northwestern.edu/JIMCWebsite/site.htmHe is a board member of AidMatrix and advisory board member to Biz360 and Evolve24. He is a former trustee of the Museum of Contemporary Art in Chicago and former member of a Board of the Chicago Symphony.

His email is a c-caywood@northwestern.edu.

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