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Editorial Board
Avery M. Abernethy Auburn University	Tuen-yu Lau The University of Washington
Patricia Alvey Southern Methodist University	Wei-Na Lee The University of Texas at Austin
Peng Hwa Ang Nanyang Technology University	Regina Lewis Lewis, Mobilio & Associates
Beth E. Barnes University of Kentucky	Carolyn A. Lin University of Connecticut
Thomas E. Barry Southern Methodist University	Lynda M. Maddox George Washington University
Rajeev Batra University of Michigan	Sally J. McMillan The University of Tennessee - Knoxville
Martin Block Northwestern University	Deborah Morrison The University of Oregon
Tom Bowers The University of North Carolina	Glen J. Nowak Center for Disease Control and Prevention
Ann M. Brill University of Kansas	Shintaro Okazaki Universidad Autónoma de Madrid (Spain)
Neal M. Burns The University of Texas at Austin	Cele Otnes University of Illinois at Urbana-Champaign
Hugh Cannon Wayne State University	Betty J. Parker Western Michigan University
Clarke L. Caywood Northwestern University	Kartik Pashupati Southern Methodist University
Chang-Hoan Cho The University of Florida	Joseph E. Phelps The University of Alabama
Hyongoh Cho Dongguk university	Joseph T. Plummer The Advertising Research Foundation
Steve Coffey The NPD Group	Bonnie B. Reece Michigan State University
Isabella Cunningham The University of Texas at Austin	Leonard N. Reid The University of Georgia
Peter Danaher University of Auckland	Marshall Rice York University
Terry Daugherty The University of Texas at Austin	Jef I. Richards The University of Texas at Austin
Prabu David The Ohio State University	Nora J. Rifon Michigan State University
Wenyu Dou City University of Hong Kong	Marilyn Roberts The University of Florida
Minette (Meme) Drumwright The University of Texas at Austin	Shelly Rodgers University of Missouri
Steve Edwards Southern Methodist University	Patricia B. Rose Florida International University
John Eighmey University of Minnesota-Twin Cities	John Rossiter University of Wollongong
Ronald J. Faber University of Minnesota	Martha G. Russell The University of Texas at Austin
Ronald Fark Brown University	Don E. Schultz Northwestern University
Linda Golden The University of Texas at Austin	David W. Schumann The University of Tennessee - Knoxville
Curtis P. Haugtvedt The Ohio State University	Mary Alice Shaver Michigan State University
Jongpil Hong Ewha Womans University	Marla Stafford The University of Memphis
Kuen-Hee Ju-Pak California State University - Fullerton	Charles Steinfield Michigan State University
Donald W. Jugenheimer Texas Tech University	David W. Stewart The University of Southern California
Helen Katz GM Planworks	Patricia Stout The University of Texas at Austin
Heejin Kim Kyungwon University	Esther Thorson The University of Missouri - Columbia
Karen Whitehill King The University of Georgia	Spencer Tinkham The University of Georgia
Shizue Kishi Tokyo Keizai University	Bruce G. Vanden Bergh Michigan State University
Peggy J. Kreshel The University of Georgia	Birgit Wassmuth Drake University
Dean Krugman The University of Georgia	Andrew Whinston The University of Texas at Austin
Cheng Kuo National Chengchi University	Gary B. Wilcox The University of Texas at Austin
Carrie La Ferle Southern Methodist University	R. Dale Wilson Michigan State University
Kent Lancaster University of Miami	Christine Wright-Isak Florida Gulf Coast University
	Toshio Yamaki Tokyo Keizai University