Social Gratification Through SNS

March 22, 2017 admin 0

Facebook me: Collective Self-esteem, Need to Belong, and Internet Self-efficacy as Predictors of the iGeneration’s Attitudes Toward Social Networking Sites This study examines how users’ […]

Power of eWOM

February 28, 2017 admin 0

Researchers at the University of Texas studied how various factors of eWOM messages impact consumers’ attitudes of the reviewer, the product, and their intent to purchase. The study measures how message valence can influence consumer opinions.