Improvements in mobile capabilities over the last five years have added dimensions to how marketers can utilize the internet to reach consumers, adding new approaches and new restrictions.
The amount of cash-per-click paid for Google Ads continues to go down. Nevertheless, Alphabet’s revenue from Google ads continues to rise.
Remember watching YouTube videos in the early days, without all the advertisements? Many companies have adjusted their spending budgets to focus more on digital ads and less on TV.
The excitement of Pokémon Go’s July 2016 launch has waned, but the app still rakes in over $300,000 in daily revenue from iPhone users alone. The augmented reality game has earned numerous awards.
With social media marketing, simple targeted ad campaigns can yield some benefits, but many companies go beyond this by connecting with followers on social media in hopes of getting free, word of mouth advertising and endorsement.
Looking for effective ways to get more out of your Facebook posts? One Social Media blogger says she has tried many strategies.
FierceCMO published an article claiming that digital marketing skills were universally lacking. With data to back up their claims, they took a serious shot across the bow at the digital marketing industry. (from The Taylor Blog)
Market value of Google’s parent, Alphabet, rose steadily through 2015 while Apple was on the decline. Since then, the two tech giants have competed closely for the top spot as stock values continue to fluctuate.
Which companies should outsource social media marketing? According to advice on fastcompany.com, while large corporations may be okay on their own, most if not all companies can potentially benefit from outsourcing.
With many companies allocating more time and resources to social media development, marketing and advertising managers are eager to know how much their investment is paying off.
Professors John Leckenby and Hairong Li recognized the potential of interactivity impacting the creation and delivery of advertising 17 years ago and founded the Journal of Interactive Advertising (JIAD).