Market value of Google’s parent, Alphabet, rose steadily through 2015 while Apple was on the decline. Since then, the two tech giants have competed closely for the top spot as stock values continue to fluctuate.
Which companies should outsource social media marketing? According to advice on fastcompany.com, while large corporations may be okay on their own, most if not all companies can potentially benefit from outsourcing.
With many companies allocating more time and resources to social media development, marketing and advertising managers are eager to know how much their investment is paying off.
Professors John Leckenby and Hairong Li recognized the potential of interactivity impacting the creation and delivery of advertising 17 years ago and founded the Journal of Interactive Advertising (JIAD).