Call for Papers

Special Issue on Interactive Creativity

The Journal of Interactive Advertising announces a special issue on interactive creativity -- creativity in interactive advertising and the digital branding experience.

Discussions abound concerning creative approaches for brands and advertising in the interactive realm. The innovation of digital processes and digital content; the invention and evolution of specific media dedicated to this productivity; the language and image rich content of the digital world crafted to offer consumers optimal online experience; all are part of creative considerations of interactive advertising media. As this continues,
new thinking and strong theory is needed. Yet creativity in this realm has been all but ignored in terms of research and scholarly exploration.

It is in this spirit that the guest editors welcome submissions that offer innovative thinking in the form of theoretical and empirical scholarship exploring creativity in interactive advertising and branding.

Topics may include

Creative process and training relevant to interactive media
Perspectives from creatives working in the digital industry
How “rich media” affects advertising content
New models for assessing creativity in the digital realm
Brand narrative and storytelling
Media planners as part of the digital creative team
Creativity and Web 2.0 issues: legal, ethical, societal
Creativity, social networks and video game interactivity
Agency mission and models for interactive creativity
Consumer responses to interactive advertising

SUBMISSION INFORMATION

Submitted manuscripts will be subject to a double-blind peer review process and must not have been published or accepted for publication or currently under consideration for publication elsewhere. Electronic submission should be via email in either Word or PDF format, with all manuscripts following the JIAD guidelines (http://www.jiad.org/).

ABOUT JOURNAL OF INTERACTIVE ADVERTISING

The Journal of Interactive Advertising (JIAD) is an official online publication of the American Academy of Advertising. JIAD is an online refereed journal design to promote our understanding of interactive advertising, marketing, and communication in a changing world. It is published twice a year, in March and September.

Important Dates

Submission deadline	September 1, 2008
Acceptance/Rejection notification	November 1, 2008
Notification of Second Review	January 5, 2009
Final Drafts	February 15, 2009
Publication	March 15, 2009

Editors for the Special Issue on Creativity in Interactive Advertising and Branding

Deborah Morrison, Ph.D.	Kim Sheehan , Ph.D.	Glenn Griffin, Ph.D.
Department of Advertising	Department of Advertising	Temerlin Advertising Institute
University of Oregon	University of Oregon	Southern Methodist University
1275 University of Oregon	1275 University of Oregon	PO BOX 750356 TAI, SMU
Eugene, OR 97403-1275	Eugene, OR 97403-1275	Dallas, TX 75275-0356
debmor@uoregon.edu	ksheehan@uoregon.edu	wgriffin@mail.smu.edu