Social Gratification Through SNS

March 22, 2017 admin 0

Facebook me: Collective Self-esteem, Need to Belong, and Internet Self-efficacy as Predictors of the iGeneration’s Attitudes Toward Social Networking Sites This study examines how users’ […]

Spotlight: Harsha Gangadharbatla

March 14, 2017 admin 0

We recently spoke with Dr. Harsha Gangadharbatla, Founding Chair and Associate Professor in the Department of Advertising, Public Relations and Media Design at the University of Colorado.

Outsourcing Social Media Marketing

March 14, 2017 admin 0

Which companies should outsource social media marketing? According to advice on fastcompany.com, while large corporations may be okay on their own, most if not all companies can potentially benefit from outsourcing.

Power of eWOM

February 28, 2017 admin 0

Researchers at the University of Texas studied how various factors of eWOM messages impact consumers’ attitudes of the reviewer, the product, and their intent to purchase. The study measures how message valence can influence consumer opinions.

Welcome to the JIAD

February 23, 2017 admin 0

Professors John Leckenby and Hairong Li recognized the potential of interactivity impacting the creation and delivery of advertising 17 years ago and founded the Journal of Interactive Advertising (JIAD).