As consumer market sectors have become more immersed in the virtual worlds of social media and online gaming, advertisers have searched for effective ways to leverage the power of this user engagement.
Researchers at two universities examine how intentions to like, share, and comment on different types of persuasive marketing messages are determined by attitudes toward these messages.
There are trailers for books, seriously? Book trailers have emerged as a new way for authors and publishers to market newly released titles and even well-established ones.
Improvements in mobile capabilities over the last five years have added dimensions to how marketers can utilize the internet to reach consumers, adding new approaches and new restrictions.
Putting together a social media marketing plan? Not sure where to start? There are many ways to handle this task depending on the type and size of your company.
The amount of cash-per-click paid for Google Ads continues to go down. Nevertheless, Alphabet’s revenue from Google ads continues to rise.
Why do college students use Pinterest? In 2015, researchers focused on Pinterest usage by college students to study consumer engagement with ads.
Remember watching YouTube videos in the early days, without all the advertisements? Many companies have adjusted their spending budgets to focus more on digital ads and less on TV.
The excitement of Pokémon Go’s July 2016 launch has waned, but the app still rakes in over $300,000 in daily revenue from iPhone users alone. The augmented reality game has earned numerous awards.
With social media marketing, simple targeted ad campaigns can yield some benefits, but many companies go beyond this by connecting with followers on social media in hopes of getting free, word of mouth advertising and endorsement.
These days, it is almost impossible to watch television, browse the internet, or look through store catalogs without seeing ads for video games and game consoles.
Looking for effective ways to get more out of your Facebook posts? One Social Media blogger says she has tried many strategies.
Two researchers conducted a detailed study on what motivates consumers’ use of SNS platforms in relation to company brand pages. They came up with some intriguing insight about how and why SNS users interact with brand pages online.
FierceCMO published an article claiming that digital marketing skills were universally lacking. With data to back up their claims, they took a serious shot across the bow at the digital marketing industry. (from The Taylor Blog)
This study examines how users’ attitudes and approaches toward social networking site (SNS) usage are influenced by specific social needs they seek to gratify through SNS interactions. The research focuses specifically on four key influential factors:
Market value of Google’s parent, Alphabet, rose steadily through 2015 while Apple was on the decline. Since then, the two tech giants have competed closely for the top spot as stock values continue to fluctuate.
We recently spoke with Dr. Harsha Gangadharbatla, Founding Chair and Associate Professor in the Department of Advertising, Public Relations and Media Design at the University of Colorado.
Which companies should outsource social media marketing? According to advice on fastcompany.com, while large corporations may be okay on their own, most if not all companies can potentially benefit from outsourcing.
The rapid advancement of tech industries in recent decades has consumers growing more attached to our tech devices, leading firms to spend more money on digital advertising.
With many companies allocating more time and resources to social media development, marketing and advertising managers are eager to know how much their investment is paying off.