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Back Issues |
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Volume 1, Number 1, Fall 2000 |
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From the Editors: Why We Need the Journal of Interactive Advertising | ||
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John D. Leckenby and Hairong Li |
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Measuring the
Effects and Effectiveness of Interactive Advertising: A Research Agenda |
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Paul A. Pavlou and David W. Stewart |
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The Interactive Advertising Model: How Users Perceive and Process Online Ads | ||
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Shelly Rodgers and Esther Thorson |
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The Dimensions of Commercial Cyberspace | ||
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William D. Wells and Qimei Chen |
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Interactivity in the Context of Designed Experiences | ||
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Carrie Heeter |
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Interactivity in 2000: An Industry Viewpoint | ||
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Helen Katz |
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Interactive Advertising Concentration: A First Attempt | ||
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Jef I. Richards |
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Volume 1, Number 2, Spring 2001 |
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Interactive Advertising
and Presence: A Framework |
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Matthew Lombard and Jennifer Snyder-Duch |
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The Future of Interactive Advertising Viewed Through an IMC Lens |
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David W. Schumann, Andy Artis and Rachel Rivera |
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Addressing New Media with Conventional Media Planning | ||
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Hugh M. Cannon |
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Global Interactive Advertising: Defining What We Mean and Using What We Have Learned | ||
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Marilyn S. Roberts and Hanjun Ko |
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Internet Audience Measurement: A Practitioner's View | ||
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Steve Coffey |
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The Role of Self-Regulation of Privacy and the Internet | ||
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Peng Hwa Ang |
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Volume 2, Number 1, Fall 2001 |
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Note from Special Issue Editor | ||
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Prabu David |
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The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence |
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Yung Kyun Choi, Gordon E. Miracle and Frank Biocca |
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The Novelty of 3D Product Presentations Online | ||
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Steven M. Edwards and Harshavardhan Gangadharbatla |
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Consumer Reactions in a Realistic Virtual Shop : Influence on Buying Style | ||
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Anne-Cecile Jeandrain |
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Signs of Marketing in Virtual Reality | ||
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Robert Pennington |
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Volume 2, Number 2, Spring 2002 |
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Understanding Click and Mortar E-Commerce Approaches: A Conceptual Framework and Research Agenda | ||
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Charles Steinfield |
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Longevity of Websites and Interactive Advertising Communication |
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Sally J. McMillan |
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The Interactive Advertising Model Tested: The Role of Motives in Ad Processing | ||
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Shelly Rodgers |
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Uses and Gratifications Theory and E-Consumer Behaviors: A Structural Equation Modeling Study | ||
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Xueming Luo |
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How Consumers Generate Clickstreams through Web Sites: An Empirical Investigation of Hypertext, Schema and Mapping Theoretical Explanations | ||
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James R. Coyle and Stephen J. Gould |
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The Use of Banner Advertisements with Pull-Down Menus: A Copy Testing Approach | ||
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Mark Brown |
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Volume 3, Number 1, Fall 2002 |
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Online Research Methodology: Reflections and Speculations | ||
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Kim Bartel Sheehan |
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The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula |
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Terry Daugherty and Bonnie B. Reece |
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Antecedents and Consequences of Perceived Interactivity: An Exploratory Study | ||
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Joonhyung Jee and Wei-Na Lee |
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Learning the Web: Internet User Experience and Response to Web Marketing in Sweden | ||
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Micael Dahlen |
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Antecedents and Consequences of Web Advertising Credibility: A Study of Consumer Response to Banner Ads | ||
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Sejung Marina Choi and Nora J. Rifon |
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Building Relationships with Portal Users: The Interplay of Motivation and Relational Factors | ||
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Doyle Yoon, Fritz Cropp and Glenn Cameron |
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Volume 3, Number 2, Spring 2003 |
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Cybernetic Space: Bringing the Virtual and Real Together | ||
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Ananda Mitra |
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Corporate Web Sites
as Advertising: An Analysis of Function, Audience, and Message Strategy |
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Jang-Sun Hwang, Sally J. McMillan and Guiohk Lee |
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Crossing Offline and Online
Media: A Comparison of Online Advertising on TV Web Sites and Online Portals | ||
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Louisa Ha |
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A Preliminary Structural
Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites |
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Wendy Macias |
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Lifestyles of Online Gamers: A Psychographic Approach | ||
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Seounmi Youn, Mira Lee and Kenneth O. Doyle |
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Internet Dependency
Relations and Online Consumer Behavior: A Media System Dependency Theory Perspective on Why People Shop, Chat, and Read News Online |
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Padmini Patwardhan and Jin Yang |
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Volume 4, Number 1, Fall 2003 |
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Special Issue on Broadband Internet Challenges | ||
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Note from Special Issue Editor | ||
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Yu-Li Liu |
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Diffusion of Broadband and Online Advertising in Korea |
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Choon-ryeol Ryu, Dea-ho Kim, and Eun-mee Kim |
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The Emerging Broadband Television Market in the United States: Assessing the Strategic Differences between Cable Television and Telephone Firms | ||
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Sylvia Chan-Olmsted and Jae-Won Kang |
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Emerging Broadband Market and the Relevant Policy Agenda in Japan | ||
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Yasu Taniwaki |
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Lessons in Broadband Adoption from Singapore | ||
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Peng Hwa Ang, Qian Zhou and Yayun Jiang |
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Broadband Demand, Competition, and Relevant Policy in Taiwan | ||
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Yu-Li Liu |
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G-commerce in East Asia: Evidence and Prospects | ||
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Yuntsai Chou |
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Volume 4, Number 2, Spring 2004 |
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Audience Satisfaction among TiVo and ReplayTV Users | ||
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Douglas A. Ferguson and Elizabeth M. Perse |
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Dr. Mom and Dr. Web: A Qualitative Analysis of Women's Use of Health Information on the Web |
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Wendy Macias, Liza Stavchansky Lewis and Vandana Shankar |
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Cross-Cultural Differences in Perceived Risk of Online Shopping | ||
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Hanjun Ko, Jaemin Jung, JooYoung Kim and Sung Wook Shim |
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Emotional Appeal and Incentive Offering in Banner Advertisements | ||
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Frank Tian Xie, Naveen Donthu, Ritu Lohtia and Talai Osmonbekov |
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The Website Schema | ||
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Steven Bellman and John R. Rossiter |
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Assessing the Effects of Animation in Online Banner Advertising: Hierarchy of Effects Model | ||
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Chan Yun Yoo, Kihan Kim and Patricia A. Stout |
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A Comparison of Objective Characteristics and User Perception of Web Sites | ||
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Se-Jin Lee, Wei-Na Lee, Hyojin Kim and Patricia A. Stout |
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© 2008 Journal of Interactive Advertising |
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