About JIAD

The Journal of Interactive Advertising (JIAD) was founded in fall 2000 by John D. Leckenby of The University of Texas at Austin and Hairong Li of Michigan State University. JIAD is an online refereed journal designed to promote our understanding of interactive advertising, marketing, and communication in a changing world. It is published twice a year, in March and September.

Its editorial board consists of people from Ivy League, Big Ten and other universities from advertising, communication, marketing, library science and telecommunication, Internet advertising agencies, Internet content providers, traditional New York, Mexico City, Austin and Chicago advertising agencies, and academicians from New Zealand, Australia, Korea, Taiwan, Singapore, and Japan.

JIAD was an official publication of the Department of Advertising, Public Relations, and Retailing at Michigan State University and the Department of Advertising at The University of Texas at Austin until December 31, 2007, with John D. Leckenby and Hairong Li serving as founding co-editors. The American Academy of Advertising becomes its publisher on January 1, 2008, when John D. Leckenby becomes past editor and Hairong Li becomes editor.

JIAD is free to interested readers worldwide. External links to JIAD and its articles are welcome. To maintain the integrity of the publication, however, linked JIAD pages should be displayed in a separate window. Please contact JIAD editor (editor@jiad.org) with any questions.