Researchers at two universities examine how intentions to like, share, and comment on different types of persuasive marketing messages are determined by attitudes toward these messages.
There are trailers for books, seriously? Book trailers have emerged as a new way for authors and publishers to market newly released titles and even well-established ones.
Improvements in mobile capabilities over the last five years have added dimensions to how marketers can utilize the internet to reach consumers, adding new approaches and new restrictions.
Putting together a social media marketing plan? Not sure where to start? There are many ways to handle this task depending on the type and size of your company.
The amount of cash-per-click paid for Google Ads continues to go down. Nevertheless, Alphabet’s revenue from Google ads continues to rise.