Why do college students use Pinterest? In 2015, researchers focused on Pinterest usage by college students to study consumer engagement with ads.
Remember watching YouTube videos in the early days, without all the advertisements? Many companies have adjusted their spending budgets to focus more on digital ads and less on TV.
The excitement of Pokémon Go’s July 2016 launch has waned, but the app still rakes in over $300,000 in daily revenue from iPhone users alone. The augmented reality game has earned numerous awards.
With social media marketing, simple targeted ad campaigns can yield some benefits, but many companies go beyond this by connecting with followers on social media in hopes of getting free, word of mouth advertising and endorsement.
Looking for effective ways to get more out of your Facebook posts? One Social Media blogger says she has tried many strategies.
Two researchers conducted a detailed study on what motivates consumers’ use of SNS platforms in relation to company brand pages. They came up with some intriguing insight about how and why SNS users interact with brand pages online.
FierceCMO published an article claiming that digital marketing skills were universally lacking. With data to back up their claims, they took a serious shot across the bow at the digital marketing industry. (from The Taylor Blog)