Power of eWOM

February 28, 2017 admin 0

Researchers at the University of Texas studied how various factors of eWOM messages impact consumers’ attitudes of the reviewer, the product, and their intent to purchase. The study measures how message valence can influence consumer opinions.

Welcome to the JIAD

February 23, 2017 admin 0

Professors John Leckenby and Hairong Li recognized the potential of interactivity impacting the creation and delivery of advertising 17 years ago and founded the Journal of Interactive Advertising (JIAD).