In 2015, researchers focused on Pinterest usage by college students to study consumer engagement with ads. They discussed a search for “authenticity” as a key motivator for Pinterest and speculated on how advertisers can use this idea to their advantage.



Will Digital Ad Spending Surpass TV Ad Spending in 2017?

Remember watching YouTube videos in the early days, without all the advertisements? Although TV advertising is still number one in terms of dollars spent overall, many companies have already adjusted their spending budgets to focus more on digital ads and less on TV.
By : admin | Apr 25, 2017

Pokémon Go! Post-Launch Projections

The excitement of Pokémon Go's July 2016 launch has waned, but the app still rakes in over $300,000 in daily revenue from iPhone users alone. The augmented reality game has shattered records in the mobile gaming industry since its release and has earned numerous awards.
By : admin | Apr 20, 2017

Doing More With Less: The Value of Having More Followers on Social Media

With social media marketing, simple targeted ad campaigns can yield some benefits, but many companies go beyond this by connecting with followers on social media in hopes of getting free, word of mouth advertising and endorsement.
By : admin | Apr 18, 2017

Evolution of Free-to-Play Video Games

These days, it is almost impossible to watch television, browse the internet, or look through store catalogs without seeing ads for video games and game consoles.
By : admin | Apr 13, 2017

Optimizing Posts On Facebook

Looking for effective ways to get more out of your Facebook posts? One Social Media blogger says she has tried many strategies.
By : admin | Apr 11, 2017

Why Consumers Interact With Company Brand Pages Online

Two researchers conducted a detailed study on what motivates consumers' use of SNS platforms in relation to company brand pages. They came up with some intriguing insight about how and why SNS users interact with brand pages online.
By : admin | Apr 6, 2017

Digital Marketing – Are You Sure You Are An Expert?

FierceCMO published an article claiming that digital marketing skills were universally lacking. With data to back up their claims, they took a serious shot across the bow at the digital marketing industry. (from The Taylor Blog)
By : admin | Apr 4, 2017

Social Gratification Through SNS

This study examines how users' attitudes and approaches toward social networking site (SNS) usage are influenced by specific social needs they seek to gratify through SNS interactions. The research focuses specifically on four key influential factors:
By : admin | Mar 22, 2017

Apple vs Alphabet (Google): The Battle of Tech Giants

Market value of Google's parent, Alphabet, rose steadily through 2015 while Apple was on the decline. Since then, the two tech giants have competed closely for the top spot as stock values continue to fluctuate.
By : admin | Mar 21, 2017

Spotlight: Harsha Gangadharbatla

We recently spoke with Dr. Harsha Gangadharbatla, Founding Chair and Associate Professor in the Department of Advertising, Public Relations and Media Design at the University of Colorado.
By : admin | Mar 14, 2017

Outsourcing Social Media Marketing

Which companies should outsource social media marketing? According to advice on, while large corporations may be okay on their own, most if not all companies can potentially benefit from outsourcing.
By : admin | Mar 14, 2017

Sparking Mobile and Online Consumer Engagement

The rapid advancement of tech industries in recent decades has consumers growing more attached to our tech devices, leading firms to spend more money on digital advertising.
By : admin | Mar 9, 2017

Measuring Your Company’s Social Media ROI

With many companies allocating more time and resources to social media development, marketing and advertising managers are eager to know how much their investment is paying off.
By : admin | Mar 7, 2017

Power of eWOM

Researchers at the University of Texas studied how various factors of eWOM messages impact consumers’ attitudes of the reviewer, the product, and their intent to purchase. The study measures how message valence can influence consumer opinions.
By : admin | Feb 28, 2017

Welcome to the JIAD

Professors John Leckenby and Hairong Li recognized the potential of interactivity impacting the creation and delivery of advertising 17 years ago and founded the Journal of Interactive Advertising (JIAD).
By : admin | Feb 23, 2017